DIFFERENT BUSINESSES.
ONE OPERATOR.

Marketing with the whole business in mind.

Rami founded BlackBull in 2013. Now BlackBull Digital & AI, it brings together strategy, creative production, paid media, customer journeys and AI. The work draws on Rami’s experience as a business owner, connecting what attracts a customer with what happens after the enquiry.

In 2022, BlackBull made AI central to its direction, investing in the capability and building AI solutions into its work. AIVUS and LaunchHub are both BlackBull products, addressing different needs: conversational customer engagement and practical marketing education.

Today, Rami and BlackBull work alongside established businesses as growth partners, including businesses generating $5 million in revenue and businesses at $50 million and beyond. The focus brings together strategy, marketing, systems and AI to strengthen operations, pursue growth and prepare for a future exit, without taking equity.

A service business built with family.

Rami and his brother launched CleanMade Australia in 2020. In 2022, the business developed into a franchise model, creating a foundation for repeatable service delivery beyond a single operation.

CleanMade also brings AI into an operating service business. AI supports the phone, customer service and administration, while human franchisees deliver the service. Rami continues to grow CleanMade alongside his work with BlackBull.

Customer engagement through conversation.

BlackBull launched AIVUS in 2023. It is a conversational AI product built to help businesses engage with customers, manage enquiries and support scheduling through natural conversation.

Its place in the business is practical: helping customers move from a question towards a useful next step. AIVUS brings conversational engagement to social platforms as part of that customer journey.

Helping owners understand their own marketing.

BlackBull launched LaunchHub in 2025 as an education product for business owners. It helps participants understand and run their own advertising, connecting ads with funnels, analytics, CRM and automation.

The format combines two practical days with six months of support and weekly advisory calls. The aim is to give owners a clearer understanding of the systems around their marketing, as well as the ads themselves.

The experience behind the work.

Before these businesses, Rami launched Snowman in 2004, working across refrigeration, air conditioning, electrical and plumbing. He later expanded into beauty and hospitality, then launched Mossman in 2011 to build luxury homes and multi-unit developments.

Those chapters form part of the operating experience he brings to marketing, growth and AI today.